Meta Title: Danielle Bernstein Biography – Age, Net Worth, Boyfriend, Fashion Brand & Career
Meta Description: Explore the inspiring journey of Danielle Bernstein – influencer, entrepreneur & founder of WeWoreWhat. Learn about her age, net worth, boyfriend, controversies & business success.
Slug: danielle-bernstein-biography
Focus Keywords: Danielle Bernstein, WeWoreWhat, Danielle Bernstein biography, Danielle Bernstein net worth, Danielle Bernstein age, Danielle Bernstein boyfriend, fashion influencer USA, Danielle Bernstein brand
Introduction
Danielle Bernstein is a name synonymous with digital fashion entrepreneurship. Best known for founding the fashion blog-turned-brand WeWoreWhat, Danielle is an American fashion influencer, designer, author, and tech founder. Her rise from college blogger to multi-million-dollar fashion mogul exemplifies how the influencer economy can be turned into a business empire.
With over 3 million Instagram followers, multiple fashion collaborations, a published memoir, and even a tech startup under her belt, Bernstein has become one of the most recognized figures in fashion’s digital revolution.
In this blog, we dive into Danielle Bernstein’s biography, including her age, education, net worth, career journey, brand empire, personal life, and more — all in a highly optimized format to help your content rank on Google.
Danielle Bernstein Biography Overview
| Attribute | Details |
|---|---|
| Full Name | Danielle Bernstein |
| Date of Birth | May 28, 1992 |
| Age (as of 2025) | 33 years |
| Birthplace | Great Neck, New York, USA |
| Profession | Fashion Influencer, Entrepreneur, Author |
| Famous For | Founder of WeWoreWhat |
| Education | Fashion Institute of Technology (FIT), NYC |
| Relationship Status | Dating Anthony Adler |
| Net Worth | $10–12 Million USD |
| Brands Owned | WeWoreWhat, MOE Assist |
| Book | This Is Not a Fashion Story |
Early Life and Education
Danielle was born on May 28, 1992, in Great Neck, Long Island, New York. From a young age, she had a strong inclination toward fashion, creativity, and storytelling.
Education:
- Studied at the Fashion Institute of Technology (FIT) in New York City
- Launched her blog WeWoreWhat while still in college
- Initially focused on street-style photography, later transitioning into personal fashion blogging
Her blog quickly gained traction, setting the foundation for her digital empire.
The WeWoreWhat Blog and Brand
WeWoreWhat began as a street-style blog in 2010, featuring stylish people around New York. By 2013, Danielle turned the camera on herself and began posting daily outfit inspiration — which soon went viral on Instagram.
WeWoreWhat Evolution:
- Grew into a full-fledged fashion platform
- Features style edits, curated collections, and daily outfit content
- Includes original clothing lines: swimwear, denim, activewear, and more
- Launched e-commerce collections with major retailers like Macy’s, Nordstrom, and Revolve
WeWoreWhat is now a multimillion-dollar fashion and lifestyle brand with a strong digital and retail presence.
Danielle Bernstein’s Fashion Style
Her personal style can be described as:
- Urban meets minimalist chic
- Structured blazers, crop tops, oversized shirts
- Trend-forward, yet wearable
- Bold prints, monochrome palettes, neutral tones
- Mix of high-street and high-end labels
She’s considered a New York fashion staple, often spotted at major fashion weeks and street-style blogs.
Entrepreneurial Ventures
1. WeWoreWhat Clothing Line
- Launched collections in swimwear, denim, overalls, activewear
- Focused on affordable luxury
- Signature collaborations with Onia, Joe’s Jeans, and Macy’s
- Often sells out within hours of launch
2. MOE Assist
In 2019, Danielle founded MOE Assist, a project management and invoicing tool for influencers and freelancers.
Key Features:
- CRM & invoicing
- Campaign management
- Client communication tools
- Revenue tracking
It’s one of the first tech tools built by an influencer for influencers, solving real pain points in the creator economy.
Social Media Presence
Danielle has cultivated a massive online following, becoming a key fashion voice for millennial and Gen Z audiences.
| Platform | Followers (2025 est.) | Content Focus |
|---|---|---|
| 3.0M+ | Fashion, beauty, fitness, brand drops | |
| TikTok | 500K+ | GRWM videos, BTS, brand reels |
| YouTube | 150K+ | Vlogs, brand behind-the-scenes |
| Blog | weworewhat.com | Style advice, edits, brand releases |
Book: This Is Not a Fashion Story
In 2020, Danielle published her memoir, This Is Not a Fashion Story. The book shares her journey from college blogger to multi-brand businesswoman.
Key Themes:
- Entrepreneurship
- Female empowerment
- Body image & mental health
- Fashion industry realities
- Personal mistakes and learnings
It was listed as a New York Times Bestseller, praised for its candid and raw storytelling.
Personal Life and Relationship
Danielle is currently dating Anthony Adler, a private entrepreneur and investor. The couple has been public since 2021 and often shares glimpses of their life on social media.
She’s also a mental health advocate, often discussing topics like anxiety, imposter syndrome, and the pressures of social media.
Controversies and Challenges
Danielle has faced criticism and controversy over:
- Allegations of copying designs from smaller brands
- Issues with transparency in sponsored content
- Public disputes with other creators
- Handling of the Black Lives Matter movement
Despite backlash, she has taken steps to address criticism, clarify misunderstandings, and become more accountable in the public eye.
Danielle Bernstein’s Net Worth
Estimated Net Worth (2025): $10–12 Million USD
Main Income Sources:
- WeWoreWhat clothing sales
- Sponsored content and brand campaigns
- Book sales and publishing royalties
- MOE Assist startup and platform revenue
- Event appearances and consulting
She is one of the highest-earning influencers in the fashion space, with multiple income streams and business ventures.
Awards & Recognition
- Forbes 30 Under 30 – Art & Style (2017)
- Named one of the top influencers by WWD and Business Insider
- Featured in Vogue, Elle, Cosmopolitan, and Harper’s Bazaar
- Guest speaker at Harvard Business School, Women in Fashion Tech, and Forbes Women’s Summit
Danielle Bernstein’s Quotes
“You have to be your own biggest cheerleader in business.”
“Don’t let Instagram fool you — success is built behind the scenes.”
“The only way to fail is to never start.”
FAQ Section
Who is Danielle Bernstein?
Danielle Bernstein is a fashion influencer, entrepreneur, and founder of WeWoreWhat, a clothing brand and digital platform.
What is Danielle Bernstein’s age?
She is 33 years old as of 2025 (born May 28, 1992).
What is WeWoreWhat?
WeWoreWhat is a fashion and lifestyle brand started by Danielle, offering trendy clothing, blog content, and curated collections.
What is Danielle Bernstein’s net worth?
Her estimated net worth is $10–12 million, coming from fashion sales, brand deals, and tech ventures.
What is MOE Assist?
MOE Assist is a project management platform for influencers, created by Danielle to simplify collaboration and invoicing.
Who is Danielle Bernstein dating?
She is currently dating Anthony Adler, an entrepreneur.
What is Danielle Bernstein’s book called?
Her memoir is titled This Is Not a Fashion Story and was a New York Times Bestseller.
Conclusion
Danielle Bernstein is more than an influencer — she is a modern entrepreneur who has successfully turned a blog into a multimillion-dollar fashion and tech business. With her bold style, business acumen, and transparent approach to both wins and mistakes, she continues to influence how fashion is consumed, marketed, and monetized in the digital age.
Whether you’re an aspiring fashion creator, small brand owner, or fashion lover, her story is filled with lessons on risk, reinvention, and resilience.
