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Discover the full story of Tati Westbrook – from YouTube beauty guru to controversial figure and resilient entrepreneur. Her career, Halo Beauty, controversies, and 2025 update.
🔑 Focus Keywords:
Tati Westbrook, Tati Westbrook biography, Halo Beauty, Tati Westbrook YouTube, Tati Westbrook net worth, Tati Westbrook drama, Tati Westbrook makeup, beauty influencer, Tati Westbrook comeback, Tati Westbrook age
🏷️ Tags:
Tati Westbrook, YouTube beauty influencers, Halo Beauty, Tati Westbrook drama, beauty guru, skincare YouTuber, Westbrook makeup, YouTube controversies, James Charles drama, Tati Westbrook comeback
💋 Tati Westbrook Biography (2025): YouTube Icon, Halo Beauty Founder & Her Comeback Story
Tati Westbrook, formerly known as GlamLifeGuru, has been one of the most influential — and controversial — figures in the world of beauty YouTube. With her polished videos, calm voice, honest product reviews, and ability to ignite internet drama, she has amassed millions of fans and critics alike.
From launching her own wellness brand, getting involved in high-profile YouTube feuds, to disappearing and then returning to the spotlight, Tati’s career is a roller coaster that mirrors the evolution of online beauty culture itself.
Let’s explore Tati Westbrook’s full biography, career timeline, business ventures, and where she stands in 2025.
📌 Table of Contents
- Who is Tati Westbrook?
- Early Life and Background
- How Tati Started on YouTube
- Rise as a Beauty Influencer
- Halo Beauty – Her Controversial Brand
- The 2019 & 2020 YouTube Drama
- Legal Battles and Hiatus
- Tati Westbrook’s Comeback
- Personal Life
- Net Worth in 2025
- Her Legacy and Impact
- Final Thoughts
- FAQs
👩🎤 Who is Tati Westbrook?
Tati Westbrook is an American beauty YouTuber and entrepreneur known for her detailed product reviews, tutorials, and her supplement brand Halo Beauty. She became a household name among beauty enthusiasts and later made headlines for her public feuds with other top influencers like James Charles and Jeffree Star.
- Full Name: Tatiana Aleksandra Krievins Westbrook
- Born: February 14, 1982
- Birthplace: Seattle, Washington, USA
- Profession: Beauty influencer, entrepreneur
- YouTube Channel: @GlamLifeGuru (now @Tati)
- Subscribers (2025): 8.6+ million
- Spouse: James Westbrook
👶 Early Life and Background
Tati was born in Seattle and raised alongside three sisters. She worked as an image consultant and makeup artist before joining YouTube. Her knowledge of beauty, combined with her refined on-screen presence, set her apart in the emerging world of beauty content creators in the early 2010s.
📹 How Tati Started on YouTube
Tati launched her YouTube channel in 2010 under the name GlamLifeGuru. Initially, she focused on product reviews, drugstore vs high-end comparisons, and “Hot or Not” videos.
Her dedication to consistency — uploading five days a week — quickly grew her audience. Tati’s ability to combine honesty with professionalism made her stand out, and she soon became one of the most trusted names in the beauty niche.
🚀 Rise as a Beauty Influencer
Between 2014 and 2018, Tati’s channel boomed. She became known for:
- Honest reviews of luxury and drugstore products
- In-depth tutorials with minimal drama
- Trying entire makeup lines (like full-face brands)
- Elegant and calming delivery
- Collaborations with Makeup Geek, Urban Decay, and Too Faced
By 2018, Tati had over 6 million subscribers, a loyal following, and was a staple on every major beauty platform.
💊 Launch of Halo Beauty – Supplements in the Spotlight
In 2018, Tati launched her wellness brand Halo Beauty, starting with hair, skin, and nails supplements.
Product Line Includes:
- Hair Skin Nails Booster
- Kiwi Skin Booster
- Brain Booster (controversial)
- Immunity Booster
While many fans supported her pivot, critics raised questions about scientific claims, pricing, and Tati’s qualifications. Still, Halo Beauty saw strong initial sales, particularly among her loyal YouTube fanbase.
🔥 The 2019 & 2020 YouTube Drama
Tati’s image shifted drastically after the release of “BYE SISTER” in May 2019 — a 40+ minute video calling out James Charles for alleged behavior and for promoting a rival vitamin brand during Coachella.
Highlights:
- Sparked massive backlash and subscriber shifts
- Led to a viral war involving Jeffree Star, Shane Dawson, and James Charles
- Eventually, Tati deleted the video and apologized
- In 2020, she uploaded “BREAKING MY SILENCE”, accusing Jeffree and Shane of manipulation
The drama engulfed the beauty community and permanently damaged reputations across the board.
⚖️ Legal Battles and Hiatus
After these controversies, Tati faced multiple lawsuits related to her brand Halo Beauty and former business partner Clark Swanson. These legal issues, combined with online hate and emotional toll, led to Tati:
- Taking a long hiatus from YouTube
- Shutting down parts of her brand
- Refocusing on her personal life and marriage
She returned briefly in 2021 and then fully resumed content in 2022–2023.
🔁 Tati Westbrook’s Comeback (2023–2025)
Tati’s 2023 comeback surprised many. She returned with a softer, more grounded presence, focusing on:
- Minimalist beauty tutorials
- Product comparisons (old vs new)
- Non-toxic beauty & skin health content
- Transparency about past mistakes and healing
Her audience, though smaller than before, remains loyal. Tati rebranded herself as a mature, authentic beauty voice — stepping away from drama.
💑 Personal Life
Tati is married to James Westbrook, who has occasionally appeared in her videos. She is a stepmother to James’ son, Taylor.
Despite public scrutiny during her legal and personal battles, Tati remains fiercely private about her family and home life.
💰 Tati Westbrook Net Worth in 2025
Estimated Net Worth:
$4 million – $6 million USD
Revenue Streams:
- YouTube AdSense and sponsorships
- Affiliate marketing
- Product partnerships
- Halo Beauty (limited product relaunch in 2024)
- Brand licensing and Amazon storefront
While not at her peak earnings from 2018, Tati remains a financially successful creator with a diverse portfolio.
👑 Legacy and Impact
Tati helped shape:
- The rise of review-based beauty channels
- Ethical discussion around sponsored content
- Transparency in the influencer world
- The “beauty guru” archetype
Despite controversy, she remains one of the most-discussed and respected names in beauty history.
🎯 Final Thoughts
Tati Westbrook’s story is one of evolution. From pioneering beauty tutorials to being embroiled in digital drama, to reinventing herself as a wiser, grounded content creator — her legacy is complex but undeniable.
In 2025, Tati has:
- Reclaimed her space
- Grown from her controversies
- Continued to impact beauty conversations
Whether you love her or criticize her, Tati Westbrook changed the face of beauty YouTube — and she’s still writing her story.
❓ FAQs About Tati Westbrook
Q1: What happened to Tati Westbrook?
A: She took a break from YouTube due to legal issues and online drama, but returned in 2023 with a rebranded content focus.
Q2: What is Tati Westbrook’s brand?
A: Halo Beauty — a supplement and wellness company.
Q3: Is Tati still on YouTube in 2025?
A: Yes, she continues to upload beauty content regularly on her main channel.
Q4: What is Tati Westbrook’s net worth?
A: Between $4M–$6M USD as of 2025.
Q5: Did Tati apologize for the drama with James Charles?
A: Yes, she issued a public apology and deleted the original video.
