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Discover the full story of NikkieTutorials—one of the world’s most famous beauty YouTubers. Explore her career, net worth, personal life, coming out story & more in this detailed 2025 biography.
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NikkieTutorials biography, Nikkie de Jager net worth 2025, NikkieTutorials YouTube, Nikkie makeup tutorials, NikkieTutorials transgender story, Dutch beauty influencer
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NikkieTutorials, Nikkie de Jager, top beauty YouTubers, beauty influencers 2025, Dutch YouTubers, makeup artists online, coming out stories
💄 NikkieTutorials Biography (2025): The Inspiring Rise of a Beauty Icon
In the vast landscape of YouTube beauty creators, few names shine as brightly as NikkieTutorials. With over 14 million subscribers, a professional makeup line, celebrity collaborations, and a deeply personal coming-out story that inspired millions, Nikkie de Jager has become a global icon.
In this blog, we explore NikkieTutorials’ full journey—from her humble beginnings in the Netherlands to becoming an international advocate, LGBTQ+ voice, and beauty mogul.
📌 Table of Contents
- Who is NikkieTutorials?
- Early Life & Education
- Career Beginnings on YouTube
- Viral Success & YouTube Growth
- Nikkie’s Makeup Brand & Collaborations
- Coming Out as Transgender
- Personal Life & Relationships
- NikkieTutorials Net Worth in 2025
- Brand Collaborations & Projects
- Awards & Recognition
- Interesting Facts
- FAQs
- Final Thoughts
👩🎨 Who is NikkieTutorials?
Nikkie de Jager, professionally known as NikkieTutorials, is a Dutch makeup artist, YouTube content creator, and beauty influencer. Her channel gained prominence for its detailed makeup tutorials, product reviews, and glamorous transformations.
- Real Name: Nikkie de Jager
- Date of Birth: March 2, 1994
- Age: 31 (as of 2025)
- Nationality: Dutch
- Profession: Beauty YouTuber, Makeup Artist, Entrepreneur
🌱 Early Life & Education
Nikkie was born in Wageningen, Netherlands, and discovered her love for beauty at a young age. Inspired by MTV’s The Hills, she began experimenting with makeup in her early teens.
She later studied professional makeup artistry at B Academy in Amsterdam, where her skills were honed in photography, high-fashion, and editorial makeup.
📽️ Career Beginnings on YouTube
Nikkie launched her YouTube channel in 2008, uploading simple makeup tutorials filmed in her bedroom. What started as a hobby soon blossomed into a full-fledged career.
Milestone Video:
- “The Power of Makeup” (2015): A viral video that challenged beauty standards by showing half her face with makeup and the other half bare. It sparked a global trend and conversation.
That video catapulted her into the spotlight and has since garnered over 40 million views.
📈 YouTube Growth & Social Media Influence
By 2025, NikkieTutorials is a top-tier beauty influencer with one of the largest followings in the industry.
Stats (as of 2025):
- YouTube Subscribers: 14.6 million+
- Instagram Followers: 17 million+
- TikTok: 6 million+
- Total YouTube Views: Over 1.5 billion
Types of Content:
- Full glam makeup tutorials
- Celebrity collabs (Lady Gaga, Kim Kardashian, Adele)
- Brand reviews
- Pride and LGBTQ+ content
- Vlogs & life updates
💋 Makeup Line & Beauty Collaborations
Nikkie has launched and collaborated with several top-tier brands in the beauty space.
Key Collaborations:
| Brand | Product or Collection |
|---|---|
| Too Faced | “The Power of Makeup” palette |
| Ofra Cosmetics | Highlighters and lipsticks |
| Beauty Bay | NikkieTutorials x Beauty Bay Palette |
| Maybelline | European brand ambassador |
| Nimya (Her Brand) | Primers, setting sprays, lip balms |
Nimya – Her Own Brand:
In 2021, Nikkie launched her brand Nimya, a skincare-focused line that emphasizes hydration, glow, and prepping. It continues to grow with new drops every year.
🏳️⚧️ Coming Out as Transgender
In January 2020, Nikkie made global headlines by releasing a heartfelt YouTube video titled “I’m Coming Out.”
She revealed that she is a transgender woman, and had transitioned early in life. Her coming out video has over 40 million views, receiving overwhelming support from fans, celebrities, and activists.
“I want to inspire little Nikkies around the world who feel out of place to know that they are never alone.” — Nikkie
❤️ Personal Life & Relationships
Nikkie is engaged to Dylan Drossaers, whom she’s been dating since 2018. They got engaged in August 2019 while vacationing in Italy and officially married in 2022.
She is very open about:
- Mental health
- Online bullying
- LGBTQ+ advocacy
- Family tragedies (her younger brother passed away from cancer)
💼 NikkieTutorials Net Worth (2025)
Estimated Net Worth:
$8–10 million USD
Income Sources:
- YouTube ad revenue
- Brand deals & sponsorships
- Makeup brand (Nimya)
- Affiliate marketing (Ulta, Sephora, Beauty Bay)
- Event appearances & product launches
She also earns from exclusive collaborations and hosting gigs, including her co-hosting of Eurovision Song Contest 2021 in Rotterdam.
🤝 Brand Collaborations & Projects
- Co-hosted Eurovision 2021 — the first transgender host in the competition’s history
- Appeared on The Ellen Show, Vogue, and Forbes
- Partnered with UNICEF, Trevor Project, and other advocacy groups
She’s also featured in beauty campaigns globally and continues to inspire brands to be more inclusive.
🏆 Awards & Recognition
| Year | Award | Category |
|---|---|---|
| 2017 | Shorty Award | YouTube Guru |
| 2021 | Forbes 30 Under 30 Europe | Art & Culture |
| 2022 | Teen Choice Award (nominee) | Web Star – Beauty |
| 2023 | Dutch Beauty Awards | Beauty Personality of the Year |
| 2024 | OUT100 List | LGBTQ+ Icon |
🌟 Interesting Facts About NikkieTutorials
- She started YouTube at age 14
- Stands at 6 ft 2 in (1.88 m) tall
- Is a huge fan of Adele, Lady Gaga, and Ariana Grande
- Her coming out video became a cultural milestone
- She loves horror films and often does Halloween tutorials
- Favorite makeup technique: blinding highlighter
❓ FAQs
What is NikkieTutorials’ real name?
Nikkie de Jager
Is NikkieTutorials transgender?
Yes, she publicly came out as transgender in 2020.
What is Nimya?
Nimya is Nikkie’s beauty and skincare brand, launched in 2021.
Who is Nikkie’s husband?
Nikkie is married to Dylan Drossaers, her longtime partner.
How much is NikkieTutorials worth in 2025?
Her estimated net worth is $8–10 million.
📝 Final Thoughts
NikkieTutorials is not just a beauty influencer—she is a beacon of empowerment, artistry, and self-expression. Her content resonates with millions not just because of flawless makeup skills, but because of her authenticity, courage, and kindness.
As of 2025, Nikkie continues to inspire a generation of makeup lovers, LGBTQ+ youth, and creatives around the world. Her story proves that with talent, transparency, and tenacity, anyone can transform their life—and others.
