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Explore Chloe Morello’s inspiring journey from beauty tutorials to global fame. Discover her brand collaborations, skincare line, net worth, and rise as a beauty influencer.
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Chloe Morello, Chloe Morello biography, Chloe Morello YouTube, Chloe Morello beauty influencer, Chloe Morello makeup tutorials, Chloe Morello net worth, Chloe Morello brand, Australian beauty YouTuber, Chloe Morello wedding, Chloe Morello cosmetics
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Chloe Morello, beauty YouTubers, Australian influencers, makeup tutorials, beauty bloggers, YouTube stars, Chloe Morello cosmetics, beauty industry creators, skincare influencers, Chloe Morello wedding
💄 Chloe Morello Biography (2025): From YouTube to Global Beauty Icon
When you think of OG beauty YouTubers who transformed the landscape of digital beauty, Chloe Morello stands out as a true pioneer. With a combination of humor, glamour, authenticity, and talent, Chloe built an empire that now includes millions of followers, major brand collaborations, and her own beauty ventures.
In this post, we dive deep into Chloe Morello’s life, career, business, and influence in the beauty world.
📌 Table of Contents
- Who is Chloe Morello?
- Early Life & Background
- How Chloe Morello Became a YouTube Star
- Signature Makeup Style & Tutorials
- Chloe Morello’s Brand Collaborations
- Launch of Sireni Beauty
- Social Media Influence (2025)
- Chloe Morello Net Worth
- Personal Life & Marriage
- Chloe’s Influence on Beauty Trends
- Awards and Recognition
- Controversies and Viral Moments
- Chloe Morello Fun Facts
- Final Thoughts
- FAQs
👩🎤 Who is Chloe Morello?
Chloe Morello is an Australian beauty content creator, entrepreneur, and skincare brand founder known for her charismatic YouTube videos, glamorous beauty looks, and unique brand of tutorial-meets-entertainment content.
- Full Name: Chloe Morello
- Date of Birth: December 1, 1990
- Birthplace: Batemans Bay, New South Wales, Australia
- Profession: Beauty YouTuber, Businesswoman
- Residence: Sydney, Australia (previously Los Angeles)
- Spouse: Sebastian Mecha (married in 2018)
Chloe is globally recognized for her beauty tutorials, skincare content, and personality-driven vlogs that balance fun with finesse.
🌱 Early Life & Background
Chloe Morello grew up in a small coastal town in New South Wales. Her father is Italian, and her mother is Australian. Before starting YouTube, Chloe worked in a cemetery, a strip club reception, and beauty counters, which often becomes a point of comic storytelling in her videos.
These humble beginnings didn’t hold her back — instead, they made her more relatable and real to fans.
📈 How Chloe Morello Became a YouTube Star
Chloe launched her YouTube channel in 2012, primarily focusing on makeup tutorials, product reviews, and GRWM videos. Her breakout videos included celebrity-inspired makeup looks, such as Kim Kardashian and Cleopatra.
Key milestones:
- Over 2.6 million YouTube subscribers
- Collaborations with brands like Revlon, Ciaté London, and Benefit Cosmetics
- Millions of views on iconic tutorials such as “How to Contour and Highlight Like a Pro”
- Known for witty humor, bloopers, and honest reviews
Chloe’s personality-driven content resonated with both beauty beginners and pros.
💋 Signature Makeup Style & Tutorials
Chloe Morello is known for her soft glam, neutral tones, and bold lashes. Her style is wearable, classic, and suitable for all skin tones.
Popular makeup themes in her videos include:
- Bridal makeup looks
- Summer glam
- Skin-focused minimalism
- Cut crease tutorials
- No-makeup makeup
Her content often blends tutorial education with entertainment, featuring her signature bloopers and self-deprecating humor.
🤝 Chloe Morello’s Brand Collaborations
Chloe Morello has been a go-to collaborator for several global beauty brands, thanks to her strong engagement and influencer credibility.
Notable brand collabs:
- Ciaté London x Chloe Morello Palette (Pretty, Fun, and Fearless)
- Benefit Cosmetics – hosted multiple campaigns
- Revlon – ambassador for global campaigns
- Estee Lauder, Smashbox, NARS, Lancome – frequent reviews & features
These collaborations helped Chloe evolve into not just a content creator but a recognized figure in beauty product innovation.
🧴 Sireni Beauty – Chloe Morello’s Skincare Brand
In 2021, Chloe Morello launched Sireni Beauty, a skincare-meets-prep brand co-founded with her husband Sebastian. The line focuses on multi-functional, skin-prep essentials for both skincare lovers and makeup wearers.
Product Highlights:
- Tone & Prime Essence
- Soft Glide Eye Patches
- Hydra Veil Cleanser
- Sustainable packaging
- Vegan & cruelty-free formulations
Sireni is now stocked in select beauty retailers in Australia and the US, growing steadily in the clean beauty niche.
📲 Chloe Morello’s Social Media Influence (2025)
| Platform | Followers/Subscribers |
|---|---|
| YouTube | 2.6 million+ |
| 1.1 million+ | |
| TikTok | 400K+ |
| Sireni Beauty IG | 50K+ |
Chloe engages her fans through:
- Daily beauty routines
- Candid stories about motherhood and work
- Honest product reviews
- Travel vlogs and skincare launches
💰 Chloe Morello Net Worth (2025)
Estimated Net Worth:
$2 million – $4 million USD
Income Sources:
- YouTube Ad Revenue
- Sponsored content
- Product collaborations
- Sireni Beauty brand revenue
- Affiliate marketing & speaking gigs
Her business acumen and loyal fanbase make her one of the most profitable Australian beauty creators online.
💍 Personal Life & Marriage
Chloe married Sebastian Mecha in 2018 in a stunning ceremony that quickly went viral. They welcomed their first child, Santino, in 2021, and Chloe often shares adorable parenting moments and real motherhood experiences with her followers.
Her family content is heartwarming, real, and a fan favorite.
✨ Chloe’s Influence on Beauty Trends
Chloe has been ahead of many trends, especially:
- Glowing skin prep
- “No filter” beauty
- Making skincare entertaining
- Wedding and bridal makeup
- Elevated beginner looks
She helped bridge the gap between professional tutorials and fun YouTube content, making beauty accessible and aspirational.
🏆 Awards and Recognition
| Year | Recognition/Event |
|---|---|
| 2017 | InStyle Awards – Beauty Influencer of the Year |
| 2018 | Cosmo Australia’s Top Digital Creators |
| 2020 | Forbes mention in “Top Aussie YouTube Entrepreneurs” |
| 2023 | TikTok Beauty Rising Creator Nominee |
Chloe continues to be celebrated in Australia and globally for her consistency and brand evolution.
⚡ Controversies and Viral Moments
Though generally drama-free, Chloe has had viral moments:
- Her honest beauty reviews sparked both praise and brand backlashes
- Hilarious blooper reels went viral on TikTok
- Openly shared struggles with acne, trolls, and burnout — winning respect for her transparency
She’s admired for staying authentic through it all.
🎉 Chloe Morello Fun Facts
- Chloe is half Italian
- Previously worked at a mortuary and beauty counter
- Loves traveling, vintage fashion, and K-beauty
- Known for her “Mum Bun & Winged Liner” aesthetic
- Her dream is to create a full luxury skincare line under Sireni
🧠 Final Thoughts
From small-town Australia to the global stage, Chloe Morello is more than a beauty influencer — she’s a pioneer, entrepreneur, and role model for authenticity in digital beauty. In 2025, she continues to inspire with her unfiltered charm, business savvy, and glamorous aesthetic.
Whether it’s her YouTube tutorials, Sireni Beauty line, or honest motherhood moments, Chloe’s brand is real, refreshing, and radiant.
❓ FAQs About Chloe Morello
Q: What is Chloe Morello known for?
A: Chloe is known for her YouTube beauty tutorials, skincare content, and founding the Sireni Beauty brand.
Q: Where is Chloe Morello from?
A: She is from Batemans Bay, New South Wales, Australia.
Q: What is Chloe Morello’s net worth?
A: Estimated at $2M–$4M USD as of 2025.
Q: What is Chloe Morello’s skincare brand?
A: Sireni Beauty, co-founded with her husband Sebastian.
Q: Is Chloe Morello still on YouTube?
A: Yes, she actively posts tutorials, vlogs, and beauty content.
