Meta Title: Cassey Ho (Blogilates) Biography – POP Pilates, YouTube Star, Fitness App & Net Worth
Meta Description: Explore the full story of Cassey Ho, the creator of Blogilates. Learn about her fitness empire, POP Pilates, YouTube fame, body positivity message, and net worth.
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Focus Keywords: Blogilates, Cassey Ho, Blogilates workouts, POP Pilates, Cassey Ho biography, Cassey Ho net worth, fitness influencer, Blogilates app, Cassey Ho YouTube, Cassey Ho diet
Introduction
Cassey Ho, the powerhouse behind Blogilates, is a YouTube fitness pioneer, certified Pilates instructor, entrepreneur, and body positivity advocate. As one of the first women to popularize fitness content on YouTube, her impact on digital fitness is unmatched.
From her viral POP Pilates workouts to her fashion-forward fitness brand “POPFLEX”, Cassey has empowered millions to love their bodies, move joyfully, and build confidence. Her blend of motivational coaching, creativity, and authenticity has built a loyal community across platforms.
In this blog, we’ll explore everything you need to know about Cassey Ho a.k.a. Blogilates — from her fitness philosophy, YouTube channel, workouts, and app to her net worth and influence on modern fitness culture.
Cassey Ho Biography Overview
| Attribute | Details |
|---|---|
| Full Name | Cassey V. Ho |
| Online Alias | Blogilates |
| Date of Birth | January 16, 1987 |
| Age (as of 2025) | 38 years old |
| Birthplace | Los Angeles, California, USA |
| Ethnicity | Chinese-Vietnamese American |
| Profession | Fitness Influencer, YouTuber, CEO, Author |
| Known For | POP Pilates, Blogilates, Fitness Fashion |
| Net Worth (Est.) | $6–8 Million USD |
| Marital Status | Married to Sam Livits (COO of Blogilates) |
| YouTube Channel | Blogilates – 9M+ Subscribers |
| Instagram Handle | @blogilates |
Early Life & Education
Cassey Ho was born and raised in Southern California in a traditional Asian-American household. Her parents encouraged her to pursue a stable career, and she initially followed that path.
Educational Background:
- Graduated from Whittier College with a degree in Biology
- Planned to go to medical school but followed her passion for fitness instead
- Took her first Pilates class at age 16 — and was hooked
Cassey’s decision to leave behind a “safe” career in healthcare to build her own business was the first of many bold moves that paid off.
The Birth of Blogilates
In 2009, Cassey posted her first Pilates workout video to YouTube for a few students she taught. That video unexpectedly went viral — and Blogilates was born.
Blogilates = “Blog” + “Pilates”
What started as a side hobby quickly grew into a global fitness movement, blending dance, Pilates, strength training, and inspiring body confidence messaging.
What is POP Pilates?
POP Pilates is Cassey Ho’s signature workout format — a fusion of Pilates and choreographed dance-style movements to pop music.
Features of POP Pilates:
- Bodyweight resistance
- Rhythmic, dance-based flow
- Full-body sculpting
- No equipment required
- Music-synced workouts (core to cardio)
POP Pilates is now a certified group fitness format, taught in gyms globally including 24 Hour Fitness, Crunch, and more.
Blogilates YouTube Channel
Cassey’s YouTube channel “Blogilates” is one of the most recognized in the fitness world.
YouTube Milestones:
- Over 9 million subscribers
- More than 2 billion views
- Home of the famous “100 Ab Challenge,” “28 Day Summer Sculpt,” “Body Bootcamp,” and more
- Offers free full-length workout calendars
Video Types:
- Pilates routines
- Stretch and flexibility
- Challenges (30 Day, 7 Day Tone, etc.)
- Motivational talk-through workouts
- “Real Talk” videos on body image and social media pressure
Her on-screen charisma and dedication make even tough workouts feel achievable.
Workout Programs & Calendars
Cassey offers free monthly workout calendars on her website. These programs are:
- Structured for daily training
- Cover all muscle groups
- Include rest and active recovery days
- Adapted for beginner, intermediate, and advanced levels
You can pair the calendar with her YouTube playlist or use her official Blogilates App.
The Blogilates App
The Blogilates App brings everything together — workouts, meal planning, calendars, and community — in one platform.
App Features:
- Monthly workout calendars
- Custom video playlists
- Healthy recipes and meal plans
- Progress tracking
- Challenges and motivational messages
- In-app store for POPFLEX gear
The app is free to download, with optional premium features.
Cassey Ho’s Fitness Philosophy
Cassey promotes joyful movement, self-love, and sustainable fitness.
Her Core Beliefs:
- Fitness should be fun, not punishment
- You don’t need to be “perfect” to be healthy
- Work out for strength and confidence — not size
- Mental health is just as important as physical health
- Rest, flexibility, and recovery are vital
She has publicly challenged unrealistic body standards in the industry, advocating for more representation and inclusivity.
Cassey Ho’s Diet & Nutrition
Cassey doesn’t follow or promote restrictive diets but supports clean eating and moderation.
Her Food Philosophy:
- Whole foods: lean protein, vegetables, fruits, healthy fats
- Homemade meals over processed food
- Enjoys Asian cuisine and often shares her own healthy versions
- Shares meal preps and snack ideas on social media
- Occasionally indulges in desserts — balance is key!
Her transparency around body image, binge cycles, and food struggles makes her message deeply relatable.
POPFLEX: Fitness Fashion Line
In 2014, Cassey launched POPFLEX Active, a luxury yet affordable women’s activewear brand.
POPFLEX Highlights:
- Inclusive sizing (XXS to 3X)
- Features: pockets, adjustable waistbands, squat-proof leggings
- Fitness gear like yoga mats, bags, bottles
- Designed by Cassey herself
- Ethically produced
POPFLEX is one of the fastest-growing female-owned fitness fashion brands online.
Net Worth & Business Success
Estimated Net Worth: $6–8 million USD
Revenue Streams:
- YouTube ad revenue
- POPFLEX apparel line
- Blogilates App subscriptions
- Sponsored content and brand deals
- Book sales and speaking engagements
- Licensing POP Pilates to gyms worldwide
Cassey was one of the first fitness creators to successfully monetize across multiple verticals.
Books by Cassey Ho
- Hot Body Year Round – Fitness and nutrition guide with full workout plans
- Sculpt: The 28-Day Plan (Upcoming)
These books offer structured training plans, mindset strategies, and body positivity lessons.
Awards & Recognition
- Forbes Top Influencers – Fitness
- Shorty Award Winner (Best Health & Wellness Creator)
- Featured in TIME, Vogue, Cosmopolitan, Women’s Health
- Named a Top 25 Health & Wellness Influencer by Greatist
She’s also spoken at TEDx, Google, and entrepreneurship conferences.
Cassey Ho Quotes
“Train because you love your body, not because you hate it.”
“When you fall in love with taking care of yourself, everything changes.”
“You are not defined by a number on the scale.”
Social Media Reach
| Platform | Followers (2025) | Content |
|---|---|---|
| YouTube | 9M+ | Workouts, challenges, real talk videos |
| 2.5M+ | Fashion, fitness tips, daily life | |
| TikTok | 1M+ | Fitness skits, quick tips, dance trends |
| App | Blogilates App | Workout plans, recipes, tracking |
| Website | blogilates.com | Calendars, shop, blog, challenges |
FAQ Section
Who is Cassey Ho?
Cassey Ho is an American fitness influencer, certified Pilates instructor, YouTuber, and entrepreneur known as the creator of Blogilates and POP Pilates.
What is Blogilates?
Blogilates is a fitness brand and YouTube channel created by Cassey Ho, featuring Pilates-based home workouts, workout calendars, and a fitness fashion line.
What is POP Pilates?
POP Pilates is a choreographed Pilates format to pop music, combining strength, cardio, and flexibility, created by Cassey Ho.
Is the Blogilates App free?
Yes, the app is free to download and includes free content, with premium options for more features.
What is Cassey Ho’s net worth?
Her estimated net worth is between $6–8 million USD, earned from YouTube, POPFLEX, her app, and licensing deals.
Where can I buy Blogilates workout gear?
You can purchase apparel, mats, and accessories at popflexactive.com or via Target under the Blogilates brand.
Conclusion
Cassey Ho’s journey with Blogilates proves that passion, purpose, and persistence can build a global movement. From a small YouTube channel to a full-fledged fitness empire, she has helped redefine what it means to be strong, beautiful, and unapologetically yourself.
Whether you’re just beginning your fitness journey or looking for a supportive, body-positive community, Blogilates is a welcoming space to grow, move, and thrive.
