Meta Title: Alix Earle Biography – TikTok Star, Beauty Influencer, Career, Net Worth
Meta Description: Discover Alix Earle’s rise as a beauty and lifestyle influencer. Learn about her early life, viral TikTok fame, collaborations, net worth, and personal brand evolution.
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Introduction
Alix Earle has become a household name in the world of beauty and lifestyle influencing. With her relatable charm, engaging “Get Ready With Me” (GRWM) videos, and bold personality, she has captured the attention of millions on TikTok, Instagram, and now, podcasting. What started as makeup tutorials in her college dorm has turned into brand partnerships, media appearances, and a loyal fanbase that refers to themselves as the “Alix Earle Army.”
This blog explores everything you need to know about Alix Earle—from her background and family to her career milestones, relationships, and business ventures.
Alix Earle – Quick Facts
| Attribute | Details |
|---|---|
| Full Name | Alix Ashley Earle |
| Date of Birth | December 16, 2000 |
| Age (2025) | 24 years old |
| Nationality | American |
| Profession | Social Media Influencer, Podcaster |
| Education | University of Miami, Marketing Degree |
| TikTok Followers | 6.5M+ |
| 3.5M+ | |
| Podcast | “Hot Mess with Alix Earle” |
| Net Worth (2025) | $2–4 million USD |
Early Life and Education
Alix Earle was born on December 16, 2000, in New Jersey, USA. She grew up in a well-known family—her father, Thomas “TJ” Earle, is a successful construction executive. Alix’s upbringing was comfortable but not without challenges, which she often touches on with honesty.
She attended Red Bank Catholic High School and later pursued a degree in Marketing at the University of Miami, graduating in 2023.
It was during her college years that Alix began posting regularly on TikTok, initially sharing beauty tips, skincare routines, and relatable college life content. Her authenticity quickly separated her from the crowd.
Rise to Fame on TikTok
Alix Earle’s content skyrocketed in popularity thanks to her “GRWM” (Get Ready With Me) videos where she candidly talks about makeup, dating, mental health, and college life while preparing for parties or events.
Key Viral Moments:
- GRWM before college nights out
- “Sunday Scaries” mental health talks
- Relationship transparency and heartbreak moments
- Makeup tutorials featuring trending products
- Her Acne Journey: openly talking about Accutane
These videos attracted millions of views and made her one of TikTok’s most trusted beauty voices, often compared to Alex Cooper of Call Her Daddy for her boldness and relatability.
Alix Earle’s Podcast – “Hot Mess with Alix Earle”
Launched in 2023 with Alex Cooper’s Unwell Network, Alix Earle’s podcast Hot Mess became an instant hit.
What the Podcast Covers:
- College confessions and party stories
- Dating & relationship dilemmas
- Guest interviews (influencers, celebs)
- Life as a content creator
- Self-love and mental wellness
It gave Alix a new platform to extend her influence beyond TikTok and dive deeper into her life experiences with humor and authenticity.
Brand Collaborations & Business Ventures
With millions of followers and unmatched engagement, Alix Earle is a top-tier brand partner in the beauty and fashion space.
Major Collaborations:
- Benefit Cosmetics
- Tarte Cosmetics (viral brand trip to Dubai)
- Ulta Beauty
- Amazon Influencer Program
- Drunk Elephant, Glow Recipe, and Rare Beauty
She’s also known for her TikTok Shop recommendations, earning massive affiliate revenue from skincare, makeup, and fashion hauls.
Income Sources:
- Sponsored content (TikTok & Instagram)
- Podcast sponsorships
- Affiliate marketing
- Personal product lines (in development)
Signature Makeup and Style
Alix is known for her signature glowy glam—dewy skin, neutral lips, fluffy brows, and subtle eye shimmer.
Makeup Staples:
- Concealer: Tarte Shape Tape
- Blush: Rare Beauty Liquid Blush
- Foundation: NARS Light Reflecting
- Lashes: Benefit They’re Real!
- Highlighter: Charlotte Tilbury Beauty Light Wand
Her “Get Ready With Me” videos often feature these products, instantly boosting their online sales.
Alix Earle’s Dating Life
Alix has been candid about her relationships, heartbreaks, and flings—often sharing raw stories that fans find both dramatic and relatable.
Notable Relationships:
- Tyler Wade (former MLB player): Their relationship gained attention and ended publicly in 2022
- Braxton Berrios (NFL player): Relationship confirmed in 2023
- Multiple dating rumors involving social media personalities and athletes
Alix uses these experiences to talk openly about heartbreak, boundaries, and self-respect, earning her strong admiration from her audience.
Alix Earle’s Net Worth
As of 2025, Alix Earle’s net worth is estimated at $2–4 million USD, with consistent growth due to her strong monetization strategies.
Revenue Breakdown:
- TikTok Sponsorships: Estimated $25K–50K per branded video
- Instagram Posts: $10K–30K each
- Podcast Deals: Revenue from Unwell Network & Spotify ads
- Affiliate Commissions: Monthly income via Amazon and TikTok Shop
- Merch & Future Product Lines: Currently in planning stages
She also enjoys luxury travel, designer fashion, and lifestyle perks thanks to brand partnerships.
Public Persona and Social Media Strategy
Alix Earle’s content stands out because of her transparent storytelling, high-energy personality, and relatable messiness.
| Platform | Follower Count | Style of Content |
|---|---|---|
| TikTok | 6.5M+ | GRWM, daily vlogs, skincare tips |
| 3.5M+ | Fashion, events, lifestyle photos | |
| Podcast | Top 10 Spotify | Unfiltered, humorous storytelling |
| YouTube | New channel (rising) | Long-form vlogs & collaborations |
Her brand thrives on being “real, raw, and chaotic”—a breath of fresh air compared to over-curated influencer aesthetics.
Alix Earle’s Impact on Gen Z
Alix represents a shift in influencer culture. She doesn’t pretend to have it all together. Her content normalizes:
- Mental health struggles
- Breakouts and skin issues
- Failed relationships
- Partying without shame
- Balancing confidence with vulnerability
She has inspired a generation of young women to embrace their flaws and enjoy their lives unapologetically.
FAQs About Alix Earle
Who is Alix Earle?
Alix Earle is a TikTok influencer and podcast host known for her GRWM videos, beauty content, and viral lifestyle posts.
How old is Alix Earle?
She is 24 years old as of 2025, born on December 16, 2000.
What is Alix Earle’s podcast called?
It’s called “Hot Mess with Alix Earle”, launched under Alex Cooper’s Unwell Network.
Is Alix Earle dating someone?
As of 2025, she has been linked with Braxton Berrios, though her current relationship status is unconfirmed.
What is Alix Earle’s net worth?
Estimated between $2 to $4 million USD in 2025, from social media, sponsorships, and podcasting.
Conclusion
Alix Earle is more than just a TikTok creator—she’s a symbol of the modern digital age where being real outshines being perfect. With millions of fans, lucrative brand deals, and a top-performing podcast, she’s one of the most influential Gen Z voices in beauty, lifestyle, and pop culture.
Whether you admire her for her makeup tips, bold stories, or glowing authenticity, Alix is undoubtedly a name to watch in the influencer world.
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