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Discover everything about Alissa Ashley – her journey as a beauty YouTuber, makeup artist, fitness enthusiast, and advocate for diversity in the beauty industry. Updated 2025.
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Alissa Ashley, Alissa Ashley biography, Alissa Ashley YouTube, Alissa Ashley makeup, Alissa Ashley age, Alissa Ashley twin, Alissa Ashley net worth, black beauty influencers, fitness influencers 2025, Alissa Ashley cosmetics
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Alissa Ashley, beauty influencers, black beauty creators, YouTube makeup artist, Alissa Ashley twin, NYX cosmetics, fitness YouTubers, inclusive beauty, Alissa Ashley workout, Alissa Ashley transformation
💄 Alissa Ashley Biography (2025): Makeup Guru, Fitness Advocate & Diversity Champion
Alissa Ashley is more than just a beauty influencer. She’s a powerful voice for representation, a talented makeup artist, and a rising figure in the fitness and wellness community. With her signature flawless looks, glowing skin tutorials, and honest product reviews, Alissa has carved out a unique space in the influencer world.
In this updated 2025 biography, we dive into everything you need to know about Alissa Ashley — her early life, career evolution, brand partnerships, fitness transformation, and where she stands today.
📌 Table of Contents:
- Who is Alissa Ashley?
- Early Life and Twin Sister
- Rise on YouTube
- Beauty Philosophy & Style
- Collaborations and Brand Partnerships
- Transition into Fitness
- Alissa Ashley in 2025
- Social Media & YouTube Stats
- Net Worth & Income Sources
- Her Legacy in the Beauty Industry
- Final Thoughts
- FAQs
👩🎨 Who is Alissa Ashley?
Alissa Ashley is a makeup artist, YouTuber, and fitness influencer known for her minimalist yet high-impact makeup tutorials and advocacy for diversity in the beauty industry. She gained popularity through her YouTube channel, where she posts tutorials, reviews, vlogs, and fitness progress videos.
- Full Name: Alissa Ashley
- Born: February 23, 1995
- Birthplace: Oakland, California, USA
- Profession: Beauty influencer, YouTuber, fitness advocate
- YouTube Channel: @AlissaAshley
- Subscribers (2025): 2.1+ million
- Known For: Makeup tutorials, skin tone inclusivity, NYX collaboration, fitness transformation
👯♀️ Early Life and Twin Sister
Alissa has a twin sister, Arnell Armon, who is also a content creator. The two often appear in each other’s content, offering fans an inside look at their close-knit bond. They were raised in a supportive family where makeup was always part of the conversation, especially because their mother worked as a makeup artist.
Their shared love for beauty started early and eventually grew into full-time careers. While both sisters have different content styles, they share the same passion for empowering women of color in the digital beauty space.
📈 Rise on YouTube
Alissa started uploading on YouTube in 2014 and quickly gained a loyal following for her:
- Clean, precise makeup looks
- Relatable personality and calm energy
- Product reviews and tutorials for all skin tones
- Commitment to shade inclusivity
By 2017, Alissa’s channel had become one of the most trusted sources for beauty advice tailored for deeper skin tones, something lacking in mainstream content.
Her video “Eyebrow Tutorial for Beginners” and “Full Coverage Foundation Routine” each garnered millions of views, making her a top name in the beauty space.
💋 Beauty Philosophy & Style
Alissa’s makeup philosophy revolves around:
- Skin-focused beauty
- Natural glam
- Precision eye work
- Creating accessible tutorials for all skill levels
- Celebrating deeper complexions
She avoids heavy filters and instead focuses on enhancing natural features, earning her a reputation for authenticity and real beauty education.
🤝 Collaborations and Brand Partnerships
One of Alissa’s most notable career moments was her collaboration with NYX Cosmetics on a custom lip gloss shade and highlighting palette in 2018, which sold out quickly.
Other Collaborations:
- Fenty Beauty
- MAC Cosmetics
- Huda Beauty
- Pat McGrath Labs
- Jackie Aina
- Morphe
Alissa is selective with brand deals, only working with companies that support inclusive shade ranges and ethical practices.
🏋️♀️ Fitness Transformation: From Beauty Guru to Wellness Advocate
In 2020, Alissa began posting her fitness journey online. She documented:
- Weightlifting routines
- Meal prepping
- Mental health updates
- Body image and transformation stories
By 2023, she had fully integrated fitness and wellness content into her brand. This pivot attracted a new demographic of subscribers, drawn to her honest take on health and self-care.
🔁 Alissa Ashley in 2025: Where is She Now?
In 2025, Alissa continues to balance both beauty and fitness content, thriving across platforms like:
- YouTube – for in-depth tutorials and vlogs
- Instagram – high-glam looks and motivational fitness posts
- TikTok – short-form GRWM and gym content
- X (formerly Twitter) – commentary on the state of beauty and diversity
Her latest video series, “Glow-Up 2025”, blends skincare, makeup, and fitness regimens into one empowering package.
She also launched her own merchandise line, featuring fitness gear and makeup brushes specifically designed for beginner-friendly application.
📊 Social Media Stats (2025)
- YouTube Subscribers: 2.1M
- Instagram Followers: 1.6M
- TikTok Followers: 850K
- Twitter/X Followers: 400K
Her engagement remains strong thanks to consistent authenticity, diversity of content, and niche expertise.
💰 Alissa Ashley Net Worth in 2025
Estimated Net Worth:
$1.5 million – $2 million USD
Revenue Streams:
- YouTube AdSense
- Affiliate commissions (Sephora, Amazon, Ulta)
- Sponsored brand deals
- Merch line (Glow Gear)
- Event appearances and speaking gigs
- Limited edition product collaborations
Alissa also reportedly invests in fitness startups and sustainable skincare brands, diversifying her income beyond content creation.
👑 Legacy and Industry Impact
Alissa Ashley has helped reshape the YouTube beauty landscape in multiple ways:
- Fighting for inclusion: Always vocal about lack of darker shades in makeup lines
- Elevating beauty education: Her tutorials are often used as references in pro courses
- Merging fitness & beauty: One of the first to do it seamlessly post-pandemic
- Refusing drama for clicks: A calm presence in a chaotic influencer world
She’s a role model for aspiring BIPOC creators, and a prime example of long-term sustainability in digital careers.
📝 Final Thoughts
Alissa Ashley is more than just a beauty influencer — she’s a trailblazer who merged artistry, ethics, and empowerment into one powerful brand.
In 2025, she continues to inspire through her YouTube tutorials, fitness motivation, and constant commitment to inclusivity. Whether you’re looking for a makeup technique, a gym routine, or a lesson in integrity, Alissa Ashley is a creator who delivers it all — with grace and glam.
❓ Frequently Asked Questions (FAQs)
Q1: Is Alissa Ashley still on YouTube in 2025?
Yes, she regularly uploads content about beauty, skincare, and fitness.
Q2: Who is Alissa Ashley’s twin sister?
Her twin sister is Arnell Armon, also a beauty YouTuber and influencer.
Q3: What brands has Alissa Ashley worked with?
She has partnered with NYX, Fenty Beauty, MAC, and Huda Beauty, among others.
Q4: What is Alissa Ashley’s net worth in 2025?
Estimated between $1.5 million and $2 million USD.
Q5: What is Alissa Ashley’s signature makeup style?
She’s known for clean brows, natural matte skin, and subtle glam suitable for all skin tones.
